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|Name: DJ Sho Nuff (Posted: 9/27/2007 4:35:00 PM)|
Comment: This melancholy joint is the title track to Brand Nubian's long lost 1997 album. The beat is dowtempo and lulls you in hypnotically as hip hop's trio of emcees (arguably the genre's best ever) drop jewelz. For some reason, whenever I listen to this track, I can't help but think of how it is a fitting tribute to the art of hip hop, a genre where every artist's time is running out. A genre in which your window of opportunity to reign supreme or even get in the game is short lived as the art form's dynamic is constantly evolving and ever so unforgiving. That stupid old cliché of "strike while the iron's hot" has never fit so well. In hip hop, you snooze, you lose. Brand Nubian struck a chord in 1991 with their militant yet playful debut One For All. Only six years later, despite the fact their music remained as on point and intelligent as ever, they already sound defeated. In those six short years, hip hop chewed up and spit out countless phases who saw their time come and go. But of course, if you listen to the lyrics closely, you'll hear their own somber messages. I just like to add my pretentious two cents.