SummaryComing out of L.A. with a vocal style that's a mash-up of Drake, Lil B, Lil Wayne and Chris Brown, Kid Ink squared that very 2012 circle by coating his tunes with productions that were somewhere between cloud rap and Young Money's favorites. Add sing-along choruses and clever punk lines and this kid seems designed by record execs, but his road to this debut album was organic. It started off with mixtapes, partnerships with DJ Ill Will and then Sean Kingston, and a steady climb up internet music trending scoreboards as new pop-rap fans got hooked.
Up & Away, his official debut, suggests the talented Kid Ink isn't such a calculated hit maker but a huge fan of what's poppin' in 2012, and that means a bit of emo, a lot of ambition and productions that hypnotize and swirl, even when they come with G-Unit styled names like "Walk In The Club."
Ink is connected to the fan base more than the game, plus he's got a rare humbleness between all his boasting and swagger.
But the reason to sign on with this exciting debut is a toss up between "Time Of Your Life " (a prime pre-club track for ladies) and "Lost In The Sauce" (with silly, fun lyrics and a bleepy, booming production, it's like new wave heroes Devo meet Deebo from the Friday movie). This is what "the kids" want these days - good times and a fun album.