ABOUT THE ARTIST

He has received critical acclaim for producing Killer Mike's recent album, Rap Music, and his latest solo album, Cancer 4 Cure has been praised by indie music blogs, with a lot of love for his latest single The Full Retard. I recently had a change to talk to El-P and learn more about him.
Why is it [inaudible 00:00:33] that 2012 is the time for El-P to really start getting the buzz going?
El-P: I'm assuming it's because the world's going to end.
Brian: Is that what it is? 2012, yeah.
El-P: If not that, then, I like to think that it's just that I've been putting in a lot of work for a long time and people are just digging what I'm doing. That's the uncynical perspective. The cynical perspective is that, right as I start to get rich, we're all going to die.
Brian: In this day and age, [inaudible 00:01:03] people look at white rappers [inaudible 00:01:04] or is it [inaudible 00:01:05] stigma about it being [inaudible 00:01:06] joke?
El-P: Just because I'm white, doesn't necessarily mean I'm an expert on white rap politics. I'm just a kid from Brooklyn. I always just do my thing. I never pretended to be anything I wasn't, and I think that's the only policy that really anyone in rap should hold themselves to and that's it. Corny is corny, and that's kind of how I look at it.
Brian: A lot of people praise your work for being more cerebral. It's not rapping about cars and bitches. You think mainstream hip-hop has [inaudible 00:01:44]?
El-P: Look man, people write what they know about or what they're interested in or whatever they're drawn towards. I just always knew that for me, I wanted a certain thing out of music, and what I wanted to bring to it, and if you do that, I think that if you just concentrate on your own voice, then those questions go away a little bit.
I have an appreciation for all sorts of music. I think that being whole man is important and being a whole person, and I don't present myself or consider myself to be more cerebral or interesting than anyone else. I just think that I'm just being true to my own voice, and therefore it'll be a little big different than some of that stuff because, shit, I'm me.

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Run The Jewels

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El-P (Jaime Meline) and Killer Mike (Michael Render) met in 2011 and shortly thereafter began collaborating, hitting the road together on a co-headlining tour that resulted in the pair joining forces in a more serious form, creating the joint project R.A.P. Music. Later joining forces in 2013 as a supergroup, utilizing the LL Cool J-inspired moniker Run The Jewels (frequently stylized as RTJ), the pair in turn revitalized their own already established solo careers and began breathing new life into their ever-evolving artistry. Releasing their debut self-titled project that same year as a free digital download on Fool's Gold Records, RTJ was met with an overwhelming amount of support, confirming that the rapper/producer team was really onto something both refreshing and culturally impactful. The duo promptly rose to prominence; securing a following passionate enough to crowdsource funding that enabled their second collaborative album to be remixed entirely with cat samples. Despite the reimagining of their project as Meow The Jewels being extremely playful and experimental by nature, the group didn't lose sight of their roots as activists, donating the entirety of the proceeds from the eccentric album to charity. The duo surprised fans on Christmas Eve in 2016 with the unexpected release of their third collaborative project RTJ3 as a free download, debuting at the number eight slot on the Billboard R&B/Hip-Hop Albums chart. By utilizing sound branding and marketing, such as creating seasonal merchandise and inspiring fans to recreate their signature "fist and gun" in addition to creating energetic and gritty music authentically their own Run The Jewels is considered one of the most exciting and influential hip-hop pairings in recent memory. El-P (Jaime Meline) and Killer Mike (Michael Render) met in 2011 and shortly thereafter began collaborating, hitting the road together on a co-headlining tour that resulted in the pair joining forces in a more serious form, creating the joint project R.A.P. Music. Later joining forces in 2013 as a supergroup, utilizing the LL Cool J-inspired moniker Run The Jewels (frequently stylized as RTJ), the pair in turn revitalized their own already established solo careers and began breathing new life into their ever-evolving artistry. Releasing their debut self-titled project that same year as a free digital download on Fool's Gold Records, RTJ was met with an overwhelming amount of support, confirming that the rapper/producer team was really onto something both refreshing and culturally impactful. The duo promptly rose to prominence; securing a following passionate enough to crowdsource funding that enabled their second collaborative album to be remixed entirely with cat samples. Despite the reimagining of their project as Meow The Jewels being extremely playful and experimental by nature, the group didn't lose sight of their roots as activists, donating the entirety of the proceeds from the eccentric album to charity. The duo surprised fans on Christmas Eve in 2016 with the unexpected release of their third collaborative project RTJ3 as a free download, debuting at the number eight slot on the Billboard R&B/Hip-Hop Albums chart. By utilizing sound branding and marketing, such as creating seasonal merchandise and inspiring fans to recreate their signature "fist and gun" logo—in addition to creating energetic and gritty music authentically their own—Run The Jewels is considered one of the most exciting and influential hip-hop pairings in recent memory.

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