ABOUT THE ARTIST

Music is not preaching. It's just sort of painting a picture, it's just giving a view point and opinion about things going on. The music ranges from freestyle rap, competitive rap, like how when rap started out battling and just kicking rhyme skills. ...
DJ Premier: And just telling actual facts of what's going on out there. Mainly kids from the street will relate to it because they see it every day.
Guru: (Singing)
I gave myself the name Guru when I moved to Brooklyn and started MC'ing here in New York. That was back in 83 and it stands for Gifted Unlimited Rhymes Universal.
DJ Premier: And always wanted to be first. When I was in school I wanted to the first in line, if I wasn't first in line I'd push the other kids out the way, stuff like that. So Premier, it's like something new, something first.
Guru: (Singing)
We sit around and listen to different things [crosstalk 00:01:30].
DJ Premier: You just know when it's right. When it's country, whatever.
Guru: Whatever elements work, we use the elements that work. That make the song put you in a mood.
DJ Premier: (Singing)
Nothing with this sampling business, we don't look at it as stealing because we like to make it sort of like a resurgence of old records that are dead now. When somebody says, "I wanna hear some of my oldies but goodies," they get back into that feeling of feeling good cause those records turned them on back in the day. So it's the same thing. It's just we reshape it to where it's more of an art form.
Guru: (Singing)
It's like a friendship and a business partnership and we have to always be conscience of the difference between them. Because, somethings can happen that can ruin one or the other. We always stay conscience of those things, those obstacles that can trip us up. Cause we ain't trying to go out like that.
(Singing)
Now what's up, I'm the Guru.
DJ Premier: I'm DJ Premier.
Guru: And we're Gang Starr.
DJ Premier: And we're Gang Starr. And what we checking out?
Guru: Slammin' videos.
DJ Premier: Right here, peace y'all.
Guru: Peace.
(Singing)

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DJ Premier

DJ Premier

DJ Premier (also known as “Preemo”) is a Grammy Award-winning producer and DJ, known for a production style that epitomizes the classic New York City sound. Despite hailing from Texas, Premier moved to Brooklyn in his teens, which undoubtedly had an influence on his signature artistry. Premier got his start alongside late rapper Guru in the late ‘80s, as part of the now-defunct group, Gang Starr. Then attending Prairie View A&M University and DJing on campus as “Waxmaster C,” Premier sent Guru a beat tape, which led to an invite to join the group as they were going through a change in lineup. Premier would go on to produce all projects under the Gang Starr umbrella, and the duo saw a great amount of success throughout the ‘90s, often being heralded as pioneers of the “Golden Era” of New York City rap. After seven albums together, the pair disbanded in 2006, and Premier continued to produce for various artists. Throughout his decades-long career, Premier has produced for The Notorious B.I.G., Snoop Dogg, Jay Z, Big Daddy Kane, Dr. Dre, Christina Aguilera, Slaughterhouse, Busta Rhymes, Joey Bada$$, The LOX, Kanye West and many more. He has also joined forces with rapper Royce Da 5’9” to form the duo, PRhyme. To date, PRhyme has released one eponymous album, which debuted at Number 7 on Billboard’s R&B/Hip-Hop chart. Premier also runs a successful studio in New York dubbed "The HeadQcourterz," (formerly D&D Studios) which moved from its original Manhattan location to Astoria, Queens in 2015. His radio Show of the same name airs on Sirius/XM.

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