When you dealing with the majors you have to make music that fits. You have to have some type of commercial appeal to your thing because they need it to sell soft drinks and different things, you know what I'm saying? It's a different kind of job. When you're talking about an independent, it's more the music you need the music to be good in order for it to get any recognition because the music has to have it's own legs because people are not spending millions of dollars on marketing and promoting. So I think it's more of a quality you have to be very quality-conscious when you're doing something like more grass-roots and independent.
It's just about having fun, If I'm not having fun then it's over for me, you know what I'm saying? So I don't worry about being put in a box if I'm having fun doing what I'm doing, you know what I'm saying? I'm blessed to do what I love and earn a living. So the box sometimes it comes with it, you know what I'm saying? A long time people wanted Jay-Z to say the drug dealer rapper or whatever the case may be. But if you're still having fun doing that, why change it, you know what I'm saying? Sometimes you have to grow, people have to grow and take on new challenges, so I don't even worry about a box that people put me in, I just wanna continue having fun. I feel like if I'm having fun they'll love the music.
I think some of it is great, you know what I'm saying? Some of it sounds amazing in the clubs, and sometimes I'm in the spots, and I'm like damn I would like to have a record that could fit in with this you know what I'm saying? So I'm not against it, it's not ... Production-wise I use a lot of my production, that's not my strong suit it's club music, you know what I'm saying? But I would like to experiment a little bit, not how they do it but my own way.
I just wanted to do something that lasts forever. It's not about how big I am at the moment, you know what I'm saying? I just want to create something that'll stand the test of time. But as far as like, how big do I wanna take it? I would love to have a Top 40 Hit, you know what I'm saying? I feel like that's the challenge. That's my next challenge is to make a record that can cross over. Not necessarily to pop radio but just cross over into Urban radio, you know what I'm saying? I think that's my next challenge and I'm looking forward to it.

Related Artists


Danger Doom

While MF DOOM (born Daniel Dumile) is highly regarded as one of the most inimitable figures in hip-hop, part of his legacy also lies within his collaborative work and in his eccentric half-dozen alter egos. Of those experimental projects, his partnership with Danger Mouse (born Brian Burton) is one of the most celebrated. Their debut project, The Mouse and the Mask, was released to critical acclaim in 2005, utilizing the collective moniker DANGER DOOM. The project was released in the UK through Lex Records, as well as in the United States through punk label Epitaph Records, marking the latter imprint's third foray into hip-hop. Best known for his work with the Gorillaz, Beck, the Black Keys, and the Red Hot Chili Peppers, the Grammy Award-winning producer Danger Mouse handled the instrumentation, while DOOM focused on the animated vocals and eccentric lyrical direction. For DANGER DOOM‘s debut, Danger Mouse chose to sample exclusively from various animated shows airing on Adult Swim, Cartoon Network's late-night programming block—with a handful of cartoon characters from Aqua Teen Hunger Force making appearances on the album, in addition to the likes of Cee-Lo Green, Talib Kweli, and Ghostface Killah. With support from the network and famed comedian Dave Chappelle alike, the project was released in October 2005 and quickly became a cult fan favorite. While the album sparked several noteworthy talking points, MF DOOM's diss against his former collaborator, MF Grimm, undeniably stood out. The Monsta Island Czars (M.I.C.) member later responded with the track "Book of Daniel," during which he accused DOOM of selling out. With many hailing the seemingly unlikely pairing of MF DOOM and Danger Mouse as an undeniable success, DANGER DOOM delivered once again the following year, releasing their 2006 EP, Occult Hymn, exclusively though AdultSwim.com. Although DANGER DOOM has not reunited since 2006, their small-but-impactful body of work remains heralded as one of the most experimental and pleasantly absurdist collaborations to come out of the 2000s.

Shop Roc Marciano Merchandise in our Store Shop Now