While Griselda Records’ buzz has been growing for years now, the spotlight was firmly on Westside Gunn and Conway. When listeners started to take note of Benny The Butcher’s detailed reality raps, it was clear the label was more than just Hall & Nash. Benny wasn’t along for the ride, he was an equal waiting in the wings for his chance to shine. Well, in a very similar way, Benny has a couple of names to introduce, and he has established a label, BSF Records, to bring them out.

If you’ve been paying close attention, you will have noticed the name RickHyde credited as producer on a number of Benny bangers. However, until about a month ago, not many outside the BSF inner circle knew that he was just as nice on the mic. All of a sudden he announced his debut, Plates, was on the way and it wasn’t a producer comp, it was a rap album by Rick with production from others. Then a couple of weeks ago the project hit and surprised Griselda fiends and critics alike.

We at UGHH were so impressed with the LP that we immediately reached out to Rick to see if we could be his first interview. Get to know Buffalo’s latest threat below. – Jordan Commandeur

RickHyde 5

Tell us about exactly what section of Buffalo you’re from.

I’m from the Lower Eastside, the intersection of Dodge and Michigan to be exact. I mean, it’s your typical hood [laughs], drug dealing, shots fired, and wild shit you shouldn’t be exposed to as a kid. It’s gotten slightly calmer over the years but shit used to be lit.

How long having you been down with Benny?

My bro Mars actually brought me to the studio where Benny, Conway, and West used to record. That was like ’04-’05. Benny was in and out of jail back then but we still was in contact. Then, after like ’08-’09, it’s been Batman and Robin since.

You have had some big beat placements in the last few years but I don’t think anyone knew you rapped until you started promoting Plates. How long have you been producing? Rapping?

My first ever placement was in ’09 I did a joint for Benny, French Montana, and Chinx called, “Bout Money.” I had started making beats like 6 months before that. Then I got introduced to 38 Spesh in 2010 and I produced a bunch of records on an old classic called, Cocaine Cowboys. Yo, this CD was like Stabbed & Shot [but] in 2010, complete FIRE! From there I kind of peaked,working with French, Waka Flocka, Uncle Murda, and more. Currently I’m working with Conway, Skyzoo, and others. I been rapping since 7th or 8th grade. It’s just natural. But producing kind of took the floor because the shit I was coming up with was just wavy.

Who are your biggest production influences?

My production influences are first and foremost my son, Myles. Dude is a genius and he’s only 9! His soundscape is impeccable and he has the sauce [laughs]. I also fuck wit Diesel
(Daringer), Shay, Metro Boomin, and my boy Keyz is flames! He produced that Ty Dolla Sign and Jeremih record and countless other shits. Um, Tay Keith is dope, Boi1da, Mike Will, Swizzy, V Don…a bunch of niggas. It’s a bunch of us new niggas that’s wavy.

What’s your favorite piece of equipment or program?

My favorite program is probably Reason. It’s what I know, plus the stock soundcard is probably the best quality sounding shit on the market.

The passing of your mother clearly had a big effect on the music on Plates. Speak on it.

I mean, it’s self-explanatory. Your mom is your everything! I lost my mom to colon cancer. She was only 47. My mom was in her bag and this is after she damn near lost everything. My mom was probably the most diligent person ever. She was gon’ get her’s regardless and that’s where I get my fighter spirit from. Plates is an ode to the last 3-4 years with my mom. I had quit my job ‘cause it wasn’t enough. I finessed me a few jugs to keep shit rolling, not only for myself, but around the crib. It was rough ‘cause mom dukes jive broke the cancer news to us jive late. But just watching the fight she endured, I could never give up on myself or my talent.

Tell us a little about the BSF team. Other than yourself and Hottie, is there any other artists?

Um, BSF is pretty solid. Who you know is who it is. Me, Benny, City Boy, Hottie, Jake, Shay,
and next up is the youngest LoveBoat Luciano. They be trying to gang relate us and all types of other madness but we just a bunch a niggas who been making music together for 10+ years! That’s why the sound is so mature and professional. Vet producer DJ Shay did 5 beats on Plates, not to mention he seems to be the lynchpinof the Buff scene. Speak on the OG. Yeah, Shay is the big homie. He basically discovered us all at different times and places in Buffalo and brought us together as a “label.” Real shit. None of us would be at these points in our careers if it wasn’t for Shay. Gotta acknowledge that.

I’m sure it was coincidence but did you hear UK emcee Ric Branson used the same
photo as you used for the Plates cover for his recent A Few Good Men EP?

Never heard of ‘em but I Googled it. Ay man, great minds think alike, I guess. The artist that did it for me is from UK, I’ll ask him.

RickHyde Plates

Got any upcoming beat placements you can tell us about?

Of course! I’m working on something with Skyzoo, 38 Spesh, Freck Billionaire, Benny, Con, West, myself, since I’m a rapper now [laughs]. But I want everybody to tap into what I deem, “The Buffalo Sound.” Beats that come right on and HIT! Grimy, trap, boom bap, whatever, I bet that bitch HIT though.

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