If you met Kosha Dillz on his never-ending tours with artists like Snoop Dogg, Matisyahu, or Alex Clare, you may have gotten an awkward vibe bordering on “weird,” “slightly off,” or “Hustler-esque.” While many artist would struggle with such descriptions, Kosha owns these traits and turns them to his advantage with the release of his new album, Awkward In A Good Way, on November 5 on the label #MURS316
The new album caps a huge year for Kosha. He currently boasts his own playable character in NBA 2K11 and 2k13, which has sold over 5,000,000 copies. Kosha is also the only rapper to ever perform in Hebrew at the BET Hip Hop Cypher. RZA labeled him the “rawest Jewish kat I know” and toured with him nationally for “The Man with the Iron Fists” film. Kosha also single-handedly secured the license to the number one rated Super Bowl commercial by USA Today in 2012 with Bud Light’s ‘Here Weego’ campaign. He even played on Yo Gabba Gabba Live! with DJ Lance Rock as a Super Musical Friend for multiple sold out shows. Not too shabby for an awkward Jewish rapper guy.
Hip Hop Living Legend Murs (independent rap extraordinaire and brainchild of Paid Dues) is behind the new album’s label, #MURS316. Awkward in A Good Way is a ten-song musical creation with Belief (Jesse Shatkin), who has also produced for the likes of Kelly Clarkson, Action Bronson, and vocal prowess Sia.
The album is remarkable in its eclectic mix of musical styles. Juxtaposing sample-free synth heavy creations with Gangsta Boo of Three 6 Mafia joining Murs on “Where My Homies Be,” the song depicts the kind of map Kosha covers with his friendship. Kosha’s middle east twist on songs such as “Wavy” would rather have Mom put her hands up, than turn up, while songs like “Fwends” recall Kosha’s sober cocaine-induced fights with Katt Williams outside a Los Angeles club. “Zionist Yoga” compares politics to children, while “We are Different” with Murs, offers insight into the artist’s psyche and encourages us to embrace his awkwardly, awkward vibe, in a good way.