LUV NY is the super group consisting of Roc Marciano, Kool Keith, A.G. & O.C. (from D.I.T.C.), Kurious, and produced by Ray West. Luv NY is what you get with the Bronx, Long Island, Brooklyn and Manhattan under the same banner. Historical figures of New York hip hop unite in this super group which they named Luv NY for the occasion. What can bring together Kurious and Dave Dar’s farniente, Roc Marciano’s minimalist and brilliant style, not to mention Kool Keith’s unrestrained imagination, and the purism of DITC’s A.G. and O.C.? The answer is a specific understanding of rap, an increased artistic acuteness, and common memories of how NY evolved and how the city shaped this culture. Luv NY is a convivial album which renews a spirit one believed lost. The spirit of sharing, of conviviality, and of unadorned rap. While rap groups find it sometimes difficult to get together and meet again, why not create a new one? Luv NY recreates the dynamics which present days rap misses, that of associations and collective approach. Luv NY celebrates diversity in its own way. It s a tribute to this city’s energy and its universality. While NY is no longer the same, it remains the epicenter of a specific energy, of a music and a culture, with which entire generations grew up. The purpose here is to revive the Big Apple, which let s not forget was the reference, the driving force, and the heart of this music and this culture. NY indeed lost some of it’s vigor, and it’s soul, and NY rap just reflected this. Luv NY brings back to this NY where all could be done and undone at a street corner. Brings back to his energy, this atmosphere, the tale of a city which used to dictate codes, fashions and expanded its energy all over the country and the world. Far from gentrified rap, from rap that became middle-class, this is an album of unpretentious stories, unadorned stories, on etheral productions with a feel of memories of another city and other times. NY will never be the same again, let’s celebrate what it used to be, let’s cherish it for what it is and what it will be. And consider Luv NY as a manner of celebration.