Loyalty over royalty is a phrase that means that we take care of our own. A good portion of building a brand from the ground up is making sacrifices on behalf of others, which most often involves money, also known as royalties. This graphic has been reissued for our 5 year anniversary as a reminder of our sacrifices. The people who have appreciated our loyalty still have it and the people who have abused it have fallen to the wayside. This graphic was made for those who understand what a give and take relationship is, and, outside of our circle, members of other circles across the globe should be able to relate to it.