Rapper Problem has been a relevant name on the West Coast music scene for nearly a decade, yet if there’s one thing he’s learned from the tutelage of Snoop Dogg, it’s that the game comes in waves.
Every time it appeared that he was geared to reach the proverbial next level, fate would rear its ugly head and bring Problem back to square one. How in the world did Chris Brown and Rihanna’s fight stop his money? You’d be surprised. But with conflict comes clarity, and the Compton native has consistently leveled up with each setback.
With a solid team and a new perspective, Problem hit the reset button in 2016. Starting from the ground up, he began rebuilding the bricks he’d haphazardly laid during the initial height of his visibility from 2011 through 2014; but of course it’s not a simple feat. You wouldn’t know that from watching him, though.
While many artists aren’t even able to get one successful run, Problem’s already knee-deep in his second coming, and UGHH had to know how he did it. We caught up with him recently at his L.A. studio and discussed his new mindset, the choice to remain independent, attending “rap college,” and much more.
You initially signed a deal in 2009, but it didn’t work out. How did that even come about?
I was writing for Snoop at the time, who I’d met through Terrace Martin. He and I knew each other from just being in the streets and the whole LA music scene. Everybody that’s kind of lit right now, we kind of all just had some type of story where they either stayed with somebody or was all in the same spot. But I met Terrace when I just randomly fell into this traphouse we was working in. We had an MPC in there and he just came in one day and just fucked with it. We’ve been linked ever since. At the time, he was getting into the Snoop shit real cool. Snoop needed writers because when he released Ego Trippin in ‘07/‘08, he was moving a whole lot and that was his way of putting new people on. So I wrote a song about his life, and they brought me on staff. After that, my thing was, “Shit, if I’m running around with all these people and I’m around everybody in the industry the way they coming through here…if I can’t work something out of this, then I ain’t hustling.” So my whole thing was like, let me get something going. I remember one night after a session in Atlanta, I played the song “I’m Fucked Up” and Snoop was like, “When we get back, put it out.” I got back and put it out, and about three months later, it’s tearing up the streets out here. Universal reached out and offered the most money for a single deal, so we took it. But it was just a two-single deal.
So once you fulfilled that, you left?
Yep, I was done after that. This is crazy as fuck, actually. So the first single, the radio version of it was called “I’m Toe Up.” Dolla, may he rest in peace, at the time he had a record called “I’m To’ Up.” So, it was a conflict there. Then my second record was called “Whatever You Like.” A week later, T.I. dropped “Whatever You Like.” The label was like, “If you get it to 35 spins, we’ll light it up.” I get that bitch going, and then Tip’s record dropped and it was a wrap. He was the biggest thing in the game, you know?
So the label couldn’t get behind that, huh?
At the time, the Internet wasn’t a way they measured anything. They really just checked BDS. They weren’t able to just type something in and see how lit I had the city. It was more like, it’s not reading good on BDS so it’s not happening. It was more that type of shit. My label was in New York; I was on Universal Republic. They’re not out here, you know? That’s how it went; but like, I learned the system. So I started doing a few other things and me and my homies got together and was like fuck it, let’s just try it ourselves! That’s when I created my label, Diamond Lane.
That’s a lot to deal with at one time. Did you ever start doubting yourself and start thinking maybe another direction would be better for you?
I didn’t get discouraged then because at the time, it was a bunch of different things. I was really doing well with writing for other artists at the same time. After the Snoop Dogg relationship, I got a gig to write for Puff, and then I wrote for Chris Brown. He had an artist called Lil Scooter. Scooter was his backup dancer; 14-years-old. Nigga was supposed to be the next thing out here. I wrote on this song for him that featured Chris and was produced by Polow Da Don—who at the time was the biggest thing going! They were setting up Scooter to be the one: Disney Channel show, reality shit, all of that. They dropped the record…and the Chris and Rihanna incident happens four days later.
What is your luck?!
That’s what was going on, so it got to the point where I can’t depend on nobody else. We gotta put the dream in our hands. My boy Bird, he got the vision on shit like that. So he came with the plan, and my job was to handle the music. He handled the business, and that’s when Diamond Lane got going.
So now y’all get in the groove, and you get a great look in 2012 on E-40’s “Function.” Then the following year you had another hit with “Like Whaaat,” and another in 2014 with Rich Homie Quan’s “Walk Through.” That’s a pretty consistent string. How are you feeling at this time?
I felt like I had the city on lock! It was buttoned up! We didn’t even want to get no deal; we was doing it ourselves. We turned down a lot of money, and a lot of that was because they would want ownership and they would want to control my production or control this or that. But, our thing was like, what we did got y’all this money. Why would you want to come in trying to restructure? Again, it’s not a time like right now where they’ll just come in with the money and let you do what you do. Nah, they wanted to come in and try to control the whole play. It’s about owning your shit and being able to put your shit out when you want. And nah, no amount of money is worth that.
Were there any slow periods between those hits where you started to get nervous again?
Not during that time because “Function” came, and my tape Mollywood dropped the same day the “Function” video dropped, and that started a streak until Mollywood 2 came, and “Like Whaaat” was on that. Then it was a wrap. Then “Bout Me” dropped with Wiz Khalifa, then Eric Bellinger’s “I Don’t Want Her” dropped, and the records were just coming. I had records here and there in little spots, different shit. So nah, it was flowing. What slowed everything down to me was just…that shit kinda just came so fast. You could say you’re ready for something all day, but it comes at you and it’s just me and two others trying to handle it all. You get what I’m saying? It was a lot of decisions that, now looking back, we see so many things we could have handled differently. On top of that, I started getting comfortable. I always felt like, “I could always do another one of these or another one of those,” you know what I’m saying? Then there was the battle of feeling like I have to do club ratchet shit, but that wasn’t in my spirit anymore. I started training, I stopped doing Molly and I was refocusing my life, but they wanted me to do those kinds of records still. I feel like that was just a lot. Then the beefs! I had different beefs with different artists and the temperatures are always changing. You’re hotter than them at one point, then they get hotter than you so they’re controlling the climate and having everyone against you. This game is fickle. It was all that type of stuff mixed with my personal growth and different personal shit.
Then you see YG, Ty Dolla $ign, and DJ Mustard really killing it in 2014 and leading the movement of the West Coast resurgence. Were you kind of frustrated like, “I should be at the forefront too and I’m not as big as them?”
I was frustrated, but it was because of the reason why I wasn’t at the forefront, not because they were at the forefront. If you look at Ty’s first Beach House mixtape, I wrote five songs off that. Even with Mustard, we’ve all worked together. So we go through our thing and I’m not saying they had anything to do with it, but the fact that people knew it was a thing between us made people choose sides. That’s what was frustrating. I got burned in a lot of different situations, like being taken off the Fast & Furious soundtrack. I got taken out of a lot of situations because people didn’t want to cross them because they were so hot. So that is what got frustrating.
In situations like that, do you start getting jaded?
Not me, because I don’t do music to get famous. I do music because I love doing music. I’m like a gym rat, but with the studio as my gym. I like creating music, and not just rap but music period! That’s what I love to do. So my thing was like nah, I’m not about to stop. I know this thing comes in cycles. I learned from the game I got from Snoop. Like, I really went to rap college! My first big “job” was Snoop Dogg, and DJ Quick is mixing the whole album. All my heroes growing up, they were banging shit in my head every day as an adult about waves and temperature changes and sticking with it and making sure you stay you, and different shit like that. So my thing was, I have bread and I got my skill up; I’ll wait this shit out! Climate change is inevitable for anyone, but only the good niggas stay. I remember when people were talking about how Kendrick Lamar was dead for a minute. What the fuck kind of sense was that? Now he just dropped his biggest album ever. So, that’s just how the game goes, and understanding that kept me going. “Walk Through” was a stay afloat joint for me. I got another plaque; I kind of keep my name up just a little bit. Then I had a couple others like the Rams shit and it’s like yeah, we just have to chill for a bit and we’ll be aight.
So then you had a few years of a quiet period, but in the last year, your visibility has been so much crazier than it had been. What do you think you can attribute to that?
Building a team and starting to really understand how shit works. This is going to sound so old, but I started to really understand Instagram, SoundCloud; I didn’t give a fuck about none of that before. Like, I didn’t understand the power of it, and then I didn’t understand how people perceive it! Like, I’m the type of person that will call you on your birthday if I know you, and to the world, it’s a diss that I didn’t post them on social media! So, understanding different shit like that helped, and the fact that my music—it’s me. That’s me now.
You’re no longer feeling forced to put out a certain type of record?
I like what I’m doing at this minute right now. I definitely felt at a point that I had to do ratchet stuff, but I don’t feel like that anymore.
Have you remained independent?
Yeah, I’m still independent right now. It’s Diamond Lane, no slashes. That’s not a fake independent thing either. We’re not like—not saying anything about other secret deals. I know that comes up a lot.
What would you tell the young Problem who was in the studio with Snoop and them?
That’s crazy. I think I’d tell the younger me: “Don’t assume that people are going to understand what you’re saying or what your message is or what you’re trying to get them to understand about you. Just say it.” There were so many times I’d be getting so mad wondering why they don’t get it, when I could have just been like, “Hey, this is what I was talking about.” A whole lot of shit could have shifted a different way.
Are you happy?
Yeah. I really am.
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