Trae Tha Truth continues to put out quality music, but perhaps his biggest gift is uplifting his hometown.
Recently celebrating the 10-year anniversary of his infamous local holiday Trae Day, the Houston native is finding that his purpose in life isn’t just behind the microphone. Last month, Trae partnered with the Houston Public Library to provide scholarships to assist 75 high school students on their collegiate journey. It also brought out some of the community’s best and further solidified Trae Tha Truth’s footing as a legend of the city.
More recently, Trae’s helped in the Hurricane Harvey relief effort and rescued numerous people by boat. He told a local news station that his own feeling of helplessness is what drove him to save others. He also posted about the pain of seeing Houston drown and called for unity. “We Will Get Thru This And Come Out Stronger…” he wrote, in part. “Yo Pain My Pain…”
Musically, Trae’s recently released Tha Truth Pt. III is a force to be reckoned with. His self-proclaimed “best album yet” certainly isn’t just the product of a statement for promo purposes. Feature-laden, the project showcases everyone from Texas newcomers Maxo Kream and Post Malone to rap OGs like T.I. and Wyclef Jean. It’s also a lot more personal overall than Trae’s been in his previous work.
Speaking with UGHH recently, Trae Tha Truth broke down his latest album, charitable endeavors and even his mind state. He’s accepted his roll as an OG in this rap game, yet still believes he’s a vital part of the Houston hip-hop scene. We certainly agree.
What’s been going on besides music in your life?
I just did a partnership with McDonald’s. I’m the first rapper to do that. I’m the part owner of a company called Bumpboxx, [I’m] the VP of Grand Hustle [Records]; I’m in a little bit of everything.
Musically, you recently put out Tha Truth Pt. III. What were your goals in making that and how did that all come together?
I don’t think I really too much thought about it. I do so much music. I’ve got over 2,000 records so it’s like I just do it, man. I think for the album, those are just the records that fit. It’s just a couple weeks’ process. The thing to get the album done was a couple weeks’ process, but it’s another few weeks of me critiquing it and make sure it sounds right, the mixing is right, all the breakdowns. I’m a real professional when it comes to my albums.
Do you record specifically for an album though, or do you record a bunch of records then put them together at the end?
I just record whatever mind state I’m in at the time, and when it’s time to start recording the album I go in. I don’t really piece together. All my albums are whatever mentality I’m in at that time.
You’ve been quoted as saying this is your best work to date. Why do you believe that this project is your top effort?
Yeah definitely, and I stand by it and it is my best to date. I only think I’m getting better from here. It’s just where I’m at mentally, being in the zone or just creative-wise, the passion, and this is the first time I really opened up a lot about my life in general. So this is more personal and more dope.
You have a lot of features on this project…
People be saying that, but I actually didn’t. It became that way when I put “I’m On” on it. I have 16 features on it, so before then it wasn’t that many features.
Well, I’m not saying it’s a bad thing. They fit in pretty well within the album. I guess why did you choose who you did on this?
I didn’t really start the project saying, “I’ve got to get this person.” It’s just as is. I’m close with a lot of people who weren’t on the album, so it wasn’t personal. I just recorded it as time goes by.
One of the tracks is “Too Late,” which features Post Malone. Texas connect on this one, I guess you could say. He also fits in interestingly with his vocals, which I wasn’t expecting when I saw that you’d be collaborating with him. How did that come together?
Well, my original style is on that, it was only right—and him coming from Texas, being big bro, it’s like I’m embracing it now and it’s what we do best. It turned out dope.
You also have the joint “Pull Up” with Maxo Kream. Being that you’re both from Houston, I’m sure he gets a lot of his inspiration from you. Talk about putting him on that track and the role you play as an OG.
He came to the studio when we were actually in the process of working. It was like perfect timing. He actually watched me and my engineer make the beat and we started vibing, man. He went in there; I let him throw a verse on it. I’m that type of person that I’m all for trying to help people from Houston on my projects, so it was dope.
I’m real picky with everybody who’s going to be on my album. I knew it would be a good look and I’m sure he’s seeing it as a good look because a lot of people like the song.
Do you think Houston’s in good hands via the newer generation with people like him and others?
I think it’s all going to work out man. If all goes well the way it’s supposed to go with Tha Truth III, the attention’s always going to be with everything I’ve got going on. If all goes well it’ll be enough of the certain ones who make the dope music to come behind and create a wave because it’s always a wave in different regions. So if it’s not that, we can’t have another wave in Houston. It’s all about timing, and this may be the time.
On the track “Can’t Get Close” you talk about the death of Money Clip D, one of your best friends who passed away a few years ago. How does his passing affect how you create music now and moving forward?
It definitely [did affect it]. At first, it took the wind out of me, man. For about a year, I was just out of it. I ended up picking myself one day and saying, “I’ve got to get to it.” And knowing I’ve got to get to it, it was like I’ve got to make him proud as well as others who are still here believing in me.
I’ve got to go out here and make the best of it, man. Musically, that’s where I’m at. And plus you know, [there’s] a lot of struggles and trials and tribulations I’ve overcame over and over, so it’s like I’m becoming numb at this point. The best years are to come.
You just recently gave out scholarships to 75 kids in coordination with the Houston Public Library, which is crazy. Talk about that initiative and why you’ve decided to be a part of this kind of philanthropy.
We did an event last year and last year was more small, but we tried it. This year, it grew and I feel like it enhanced our message and intensity, and it was also the 10-year anniversary [of Trae Day] and everything we did was way, way bigger.
Of course me being a rapper with my own holiday, it spirals into me having a key to the city, then spirals into Congress ending up giving me awards and my name is in the books for stuff I do. All of it is turning out for the best—and not just for me—for the people of the city I’m able to help.
What’s it mean to be able to provide kids an opportunity you might not have had growing up?
It’s not even necessarily all that. It’s also providing a memory that they’ll remember—whether it be school, whether it be just having friends that they know are supporting them and all kinds of different stuff—so definitely it’s a blessing. I’m a firm believer in you receive blessings from standing with others, and I’ll always do that.
You end Tha Truth Pt. II with the track “I Will Survive,” which kind of is a perfect lead into Pt. III. How are you surviving these days and where are you at during this portion of your life?
I’m a lot more comfortable than I was before. It’s a process, but I’m a fighter so I believe I’ll make it happen. That’s just where I’m at with it now. I feel like I’m in a good space. “I Will Survive” is probably my favorite song. I’ve evolved, I’ve done a lot of business entities and other things so it’s all turning out cool.
What’s next for Trae Tha Truth?
I really plan on getting everything going for this album. I don’t want to take anything away from this album, but I plan on jumping on tour real soon. I’m doing a little bit of everything with it and it’s turning out to be real amazing.
Listen to Trae Tha Truth’s Tha Truth Pt. III album below.